All successful brands the world over share one
key element in their success story and that is
hard work. TECNO Mobile is not left out in this
universal trend of unique brand development,
high quality product offerings, affordability and
improvement…improvement…improvement.
TECNO Mobile offerings in mobile voice and data
technologies, which include: smart phones,
tablets and feature phones ranges enjoy huge
popularity and adoption in Africa. Continue...
A market in need…TECNO to meet
The African market has always had a huge
purchasing potential and can build a strong
affinity for value driven products only of brands
understood the peculiar needs of the African
market space. TECNO Mobile is one of such
brand that understood Africa’s unique
infrastructural challenges, consumer behavior and
tailored their products to meet this significant
market. In 2006 when TECNO Mobile entered the
African Mobile OEMs space there were existing
top global brands already operating within the
African space from the likes of NOKIA TM,
SAMSUNG, ALCATEL, MOTOROLA TM to name a
few. However, none of these global brands
factored in the Power challenges and the fairly
nascent Telecos infrastructural development
across the continent in their design of mobile cell
products. Many of the mobile voice operators at
the time had infrastructure that struggled to
deliver quality voice connections across a wide
range thus the advent of TECNO Mobile Dual-SIM
products.
TECNO sold unique ideas at affordable rate
TECNO Mobile Dual-SIM philosophy for Africa is
hinged on the fact that telecommunications
infrastructure for land lines service is under
developed and over burdened and cannot meet
Africa’s over whelming need for voice service and
the fact that many African consumers demand a
mobile device that can hold more than one SIM
card. TECNO introduced the Dual-SIM technology
to the African market and price-friendly rate and
Africa took notice. Now as we know not all price-
friendly and affordable phone in the Nigeria
market today are good, most are counterfeit
phones and are dangerous, some of them may
explode, some them have high radiation, they are
not approved by SON they cause serious damage
to the user both short and long term use. SON is
having a serious crack down on this and it is a
very good move as us, Nigerians have to safe
guard our health and out future.
TECNO Mobile success
TECNO Mobile did not relevant in capitalizing on
the opportunity the Africa market provided; Africa
was willing to do welcome TECNO Mobile when
Nokia and Samsung was dominating the market.
The mobile manufacturer offered affordability,
originality and aspiration in their range of
products and customer base began to swell. By
2009, TECNO Mobile had become an accepted
and robust competitor with low-end mobile
devices that offered value at affordable rates.
TECNO Mobile has come of age
TECNO believe in Africa and have achieved
success alongside Africa. Today Africa is home
to some of the world’s fastest growing
economies averaging an annual growth rate of
more than 5.0% with a growing middle class with
taste for high quality experience. TECNO Mobile
has grown with Africa having consolidated on its
position as a major mobile manufacturer
company, once again delivering unique insight-
based mobile technology service to Africa’s
growing urban dwellers. The company currently
has moved its Research and development (R&D)
headquarters to Shanghai, a strong team of
French designers in a drive to deliver,
contemporary, high functional, competitive and
stylish products to the African market. “Africa is
our sole market …and we will treat her right”this
is quote by Arif Chowdhury , Vice President,
Transsion holdings
The successful and of course note worthy launch
of the Phantom Z smart phone; the first high-end
and the first truly the only Octa-core processor
smart phone in the world by TECNO Mobile
Nigeria goes to show TECNO Mobile’s level of
aspirations and global competitiveness.
Meet TECNO’s phantom family
TECNO Phantom A+, R7 and Phantom Z
epitomize affordability, performance, speed, style
and lifestyle. These high quality smart phones
have clearly raised the bar in terms of value-for-
money for any global mobile phone brand that
wishes to compete in the Africa space at both the
mid and high-end of offerings. “TECNO Mobile will
continue to also build lasting value in the Africa
communities by driving initiatives such as the
Local apps development challenge in partnership
with sister company Afmobi “ Said Arif
Chowdhurry.
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